Online business owners – service providers - and even coaches – can easily “open their doors for business” without a firm business plan in place.

Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth.

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.”

The point is Walmart appeals to everyone but they depend on the sheer volume of customers to make their profit. Sephora, on the other hand, appeals to a very specific demographic which has the disposable income to spend and they don’t shirk at those retail prices.