Branding is a crucial aspect of any business, but it can often be shrouded in jargon and complex concepts. To demystify this vital area, it's essential to understand the key terms and how they contribute to a successful brand strategy. This post will define some fundamental branding elements and explain their role in enhancing your business's identity and operational efficiency.


  1. Logo: A logo is a graphical symbol or emblem that represents your business. It's often the first visual contact people have with your brand, making it a crucial element of your brand identity.
  2. Submark: A submark is a simplified or alternative version of your main logo. It's used in situations where the full logo may not fit well, such as social media icons or small print materials.
  3. Fonts: Fonts are the specific style and design of text used in your branding materials. The right choice of fonts can convey your brand's personality and ensure legibility across different mediums.
  4. Favicons: Favicons are the small icons that appear in the tabs of web browsers next to your website's name. They're a subtle yet important part of your online branding, helping users quickly identify your site.
  5. Cloud: In branding, 'the cloud' refers to online storage services where you can keep your digital branding assets. This ensures easy access and sharing of these crucial elements with your team and external partners.
  6. Folder: A well-organized folder structure, especially in cloud storage, is key for managing your branding assets efficiently. This organization aids in quick retrieval and consistent use of your branding elements.
  7. Operational Efficiency in Branding: This refers to the effective and streamlined management of your branding elements to ensure they are consistently applied across all your business operations. It involves the use of systems and processes that maximize the impact of your brand with minimal waste of time and resources.

The Role of Each Element in Branding

Each of these elements plays a specific role in building a cohesive brand identity:


Understanding these key branding elements and their functions is vital for any business owner or marketer. By mastering these concepts, you can ensure that your brand effectively communicates your business's values and stands out in a crowded marketplace. Do you have any questions about these terms, or would you like to know more about a specific aspect of branding? Share your thoughts and inquiries in through our social channels below, and let's continue the conversation!


In our previous post, we discussed the top three branding mistakes businesses often make. Identifying these pitfalls is only half the battle; the next step is finding effective solutions. At Aceit Digital, we believe in empowering businesses with the knowledge and tools to create strong, cohesive brands. Let's dive into practical solutions to the branding challenges we highlighted.

Solution to Problem 1: Organizing Your Brand Assets

The Strategy: The key to avoiding lost or inaccessible branding elements is organization. Once your graphic designer completes your brand guide, ensure you receive all necessary files in high-resolution formats like .JPEG, .PNG, and .SVG. If your plans include print materials or editorial content, request the source files, typically in Adobe Illustrator format, and be prepared to invest in these additional assets.

Implementation: Ask your designer to create a succinct yet comprehensive brand guide. This guide doesn't need to be lengthy but should include essential elements like Hex codes for your brand colors, a quick do's and don'ts list, recommended fonts, and various logo variations. Organize these assets in a clearly labeled folder structure on your cloud drive, for example:

YourCompany_BrandIdentity -> PrimaryLogo -> Submark -> Favicon -> BrandGuide -> Fonts

Additional Tips: Depending on your arrangement with your designer, your branding package might also include mockups, business cards, letterheads, and more. At Aceit Digital, we offer a tailored package for startups, including brand showcasing, font colors, and a visual flow research, starting at $500.

Solution to Problem 2: Aligning Your Brand with Your Vision

The Strategy: Understanding and loving your branding is crucial. Work with a designer who can conduct thorough research on your competition, pinpoint your unique selling points, and reflect these in your visual identity. This process ensures that your branding resonates with both you and your target audience.

Implementation: If you're considering a brand refresh or starting from scratch, seek out experienced brand experts. Our team at Aceit Digital, with over 20 years of experience, collaborates with seasoned brand professionals to deliver branding that makes an impact. We've worked with notable brands, and our expertise can help bring your vision to life. If interested, fill out our intake form for a consultation.

Solution to Problem 3: Ensuring Brand Consistency

The Strategy: Adherence to your brand guide is non-negotiable. Consistency in fonts, colors, and placement is how customers recognize and connect with your brand. Even if you don't have a formal brand guide, establish a system that aligns with your brand's essence to foster business growth and industry recognition.

Implementation: Take inspiration from our client who, by following a consistent branding strategy, grew their business into a multi-million dollar retail brand. When Aceit Digital works with clients, we emphasize the importance of brand consistency as part of effective records management and systemization, crucial for maintaining efficient systems.


Addressing common branding challenges with these solutions can transform the way your business is perceived and increase your operational efficiency. Remember, your brand is more than just a logo or color scheme; it's the embodiment of your business's identity. We'd love to hear your thoughts on these solutions. Have you implemented any of them in your business? Share your experiences and any additional tips in the through our social media channels below!


In the world of business, your brand is more than just a logo or a color scheme; it's the heart of your company's identity. Efficient branding can drive growth, enhance your bottom line, and improve your overall business processes. This year, our mission at Aceit Digital is to ensure that all businesses we support, in whatever capacity, achieve complete operational efficiency in their branding. In this post, we'll explore the top three branding mistakes commonly made and offer insights into how to avoid them. Happy reading!

Mistake 1: Losing Track of Your Branding Elements

The Problem: "Where's your branding located?" This is often the first question we ask entrepreneurs looking to build a website. Surprisingly, many either don't have their branding elements handy or rely on their graphic designers to hold onto them. This can lead to a frustrating and time-consuming chase, sometimes lasting up to six weeks, while we go back and forth trying to track down these crucial assets.

Why It Matters: Your branding elements - like your logo and brand guide - are not just artistic expressions; they are strategic business tools. Losing track of them can lead to significant delays in marketing and sales initiatives, impacting your business's ability to present a cohesive and professional image.

Mistake 2: Inconsistency in Brand Identity

The Problem: One of our clients had a logo with at least three different colors. When asked about the brand colors for her site, the client expressed a desire not to use any colors from her logo. This led to a six-week delay and a need for a complete redesign, as her existing logo no longer aligned with her vision.

Why It Matters: A consistent brand identity is key to building trust and recognition with your audience. When your logo, website, and other marketing materials do not align, it confuses your customers and dilutes your brand's impact.

Mistake 3: Branding Inconsistency Across Platforms

The Problem: Another client faced issues with branding inconsistency. On social media, her brand used one color scheme, while her website featured another. It took three weeks of consultation to help her make consistent brand choices, ensuring her website, social media, branding, messaging, and flyers all spoke the same language.

Why It Matters: Consistency across all platforms is crucial for a strong brand presence. It ensures that your customers have a seamless experience, no matter how they interact with your brand. Inconsistent branding can weaken your brand's credibility and make it harder for customers to connect with your business.


Avoiding these common branding mistakes is essential for maintaining a strong, consistent, and recognizable brand. Remember, your brand is a critical part of your business's success, and it deserves the same level of attention and care as any other aspect of your company. By keeping track of your branding elements, ensuring consistency in your brand identity, and aligning your branding across all platforms, you can build a strong foundation for your business's growth and success.

We'd love to hear your thoughts and experiences with branding. Have you encountered similar challenges? How did you overcome them? Share your stories in the comments below!

© Copyright 2020 - Aceit Digital - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram